WHAT IS AMPLIFY?
Amplify is a full day event packed with expert speakers from a broad range of companies that believe in blockchain and Bitcoin technologies. Hosted by the Ohio Blockchain Council (OBC), this event provides an amazing opportunity to network with industry leaders that are investing in powerful solutions to solve the energy problems of today to create a better tomorrow.
SO… WHO IS THE OHIO BLOCKCHAIN COUNCIL?
The Ohio Blockchain Council unites industries under the common mission of advancing Bitcoin and blockchain technologies to ensure Ohio is positioned as a national (and global) leader in innovation and development. The OBC also provides business development and client matching opportunities for companies looking to do business in Ohio.
WHAT WE DID.
WEBSITE DESIGN + DEVELOPMENT
How do we raise awareness of the event while giving legitimacy to the Ohio Blockchain Council?
We built an engaging event page into the existing OBC site, complete with countdown timer, ticketing link, full agenda, panelist information, and shout-outs to all the sponsors. We polished the entire site; adding new blocks, improved storytelling, and simplified navigation by refining it based on three user paths: information about the OBC, membership benefits, and the best way to get in touch.
A month until the event, we had some work to do getting everything designed, proofed, printed, and delivered in time.
To establish consistency between the digital and in-person audiences, we designed a conference guidelines document to give all team members and vendors a northstar. With clear direction in hand, we laid out a strategic plan based on print lead times to get everything designed, approved, and produced prior to the event. Starting with physical displays, we created multiple retractable banners, backdrops, signage, even the name badges for the event.
Getting these approved and into production right away gave our vendors time to create and ship them directly to the venue.
HOW’D IT GO?
The OBC and AGNT teamed up to create a consistent brand experience and outstanding turnout for the inaugural Amplify event. Not only was the event efficiently run, attendees had rave reviews of the motion graphics, print work, and were thrilled for the education and networking opportunities. In addition, the OBC website got a fresh, intuitive overhaul that speaks to the audience and clearly defines their purpose, personality, and credibility.