case study
Cocktails + Creatives
EVENT PLANNING | EXPERIENCE DESIGN | MARKETING
Partnering with Alchemy Entertainment Group, AGNT helped launch a new event that pairs artists & mixologists and allows them to tell a story through their creative art and delicious cocktails.
Following up on the success of Cincinnati’s Alchemy Fest, we helped build upon the concept of uniting AI artists and local bartenders around storytelling. This event gave creative duos the ability to work together to tell a compelling story and invites audience participation to award Best Cocktail, Best Art, and Best Overall concept.
Our marketing efforts allowed us to sell out this inaugural event for a Sunday afternoon featuring custom drinks and captivating art in a creative setting.
whatcha need?
Website Design & Development
AGNT designs and builds marketing websites that convert. Whether it’s a single page or 100, we’ve got you covered.
Marketing Strategy
Through search, the web, social media, email, and print; AGNT creates cross-marketing campaigns that work.
Experience Design
Our work spans the attendee’s entire journey, from ticket sales to day-of experience.
Event planning
Marketing an event is one thing, but how do attendees engage once they arrive? This isn’t our first rodeo.
what we did.
From Selling to Sold Out
Taking advantage of the popularity of Cincinnati’s Alchemy Fest, AGNT quickly spun up a new marketing website for this new event and began a marketing campaign on social media, highlighting the event’s partners, artists, and mixologists.
In just a few weeks we were able to secure additional sponsorship and sold out the event, pulling in over 150 attendees for a Sunday afternoon event at a local cocktail establishment.
The Art of Innovation
Working with one of our technology partners, we brought digital assets to the event by offering a free AGNT-designed NFT to all attendees of Cocktails + Creatives.
But we didn’t stop there. Each artist was able to mint a digital version of their art and sell it on the Disrupt Art platform alongside the print versions available at the event.
Picture-worthy Banners
Our work didn’t end with ticket sales. The AGNT team produced tent cards, takeaways, and banners for the event itself, providing attendees with a fantastic photo opportunity.
Chemistry & Connection
Each pair of artists and mixologists worked together to make the magic happen, so it was important to highlight this creative chemistry. AGNT worked with a photographer to capture the moment and designed a marketing campaign around this matchmaking opportunity.
How’d IT go?
Sold out event
Check.
Sale of NFT Artwork
Check.
Sponsorship Acquisition
Check.
15% More Instagram followers
Check.