Category: Strategy
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PostCan UI Design Improve Customer Lifetime Value (CLV)?
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PostWhat Role Does User Engagement Play In App Design Success?
With user engagement being the lifeblood of app design, you need to understand how it directly impacts your success. High engagement means loyal users who come back for more, while low engagement can lead to app failure. You want your app to resonate with your audience, keeping them hooked and active. By focusing on engagement-driven…
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How to increase user engagement with better UX design
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Things to Know About Google Ads
So, you’ve set up your Google Ads account and logged in for the first time. Welcome! When we started our journey learning how to use Google Ads, we found the jargon super confusing. So, let’s start with some crucial Google Ads concepts! Campaigns, Ad Groups, and Ads Like so many other things with a hierarchical…
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What is UI/UX?
Chances are you’ve come across the terms UI, UX or the combined UI/UX. Depending on where you first experienced UI/UX, these may have been used interchangeably, mixed-up, or used incorrectly. Let’s set it all straight. What is UI? UI stands for User Interface and simply stated, is the delivery system for a product to your…
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What is SEO? The Mystery Ends Here
Tired of Wondering What “SEO” Means?… SEO stands for search engine optimization, which is a fancy way of describing the practice of making your website’s content and structure more attractive to search engines. When SEO is done well, search engines like Google and Bing will be much more likely to find it, and list it…
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How to Boost Creativity at Work
With an office comprised of innovation-junkies, our team is always looking for new ways to boost creativity at work. You could even say it’s a governing force in our firm. We pride ourselves on building relationships with our clients to showcase their brand’s passion through innovation and creative strategy. Every once in a while, mental…
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High Bounce Rate? This Might Be Why
Whether you’re in marketing, own a company, or even run a blog—understanding your website traffic (and loss of traffic) is imperative. In order to do so, you will need to understand the term ‘bounce rate’, which means “the percentage of visitors to a particular website who navigate away from the site after viewing only one…
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5 Steps for Developing a Social Media Strategy
Word-of-mouth is one of the most effective marketing tools and has been for a billion years. Okay, maybe not a billion, but a long time. We are all influenced by the opinions of our friends and we are constantly sharing information with people around us. Now, with the development of technology, word-of-mouth has a global…
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Net Neutrality Wins! So What Does That Mean?
If you use the Internet (and you’re reading this, so let’s go ahead and agree that you do), understanding net neutrality is a must. Today, the FCC voted to approve the Open Internet Order. This historic ruling is a big deal for many reasons. Not only because there has been such little regulation in the…
